Hyundai Preparing New Elantra Coupe, Azera and Genesis R-Spec with 429HP V8

After registering record sales in 2010, Hyundai seems committed to an all-out offensive with the company reportedly planning to launch a coupe version of the 2011 Elantra and the new Azera sedan in the U.S. within the next year or so. According to an Autoweek report, the news was broken at the National Automobile Dealers Association (NADA) convention in San Francisco, where the Korean automaker also showed its dealers a photo of the upcoming coupe.

“They showed us a photo of it and it's gorgeous,” said Doug Fox, a Hyundai dealer from Ann Arbor, Michigan. “We weren't expecting that.”

It is said that the two-door model will go on sale this spring, however Hyundai spokesman Jim Trainor neither confirmed nor denied the existence of the car, simply stating that the alleged launch date is inaccurate.

Hyundai previewed the redesigned Azera as well, which will get a new 3.3-liter direct-injected V6 gasoline engine, estimated to deliver about 260HP and better fuel economy compared to the current model.

“It'll give us that step-up car from the Sonata for when Sonata owners come back and want something a little bit larger”, Fox said.

Dave Zuchowski, Hyundai's U.S. sales boss, told reporters that the new Azera is due in January 2012, with projected U.S. sales of 18,000-20,000 units per year.

The last item on the manufacturer’s list was the announcement of a new trim level for the imminent 2012MY Genesis, dubbed R-Spec. Hyundai Motor America CEO John Krafcik said that the new model, featuring a new 429HP 5.0-liter V8 engine and in-house-developed 8-speed automatic gearbox, would make its debut at this week’s Chicago Auto Show. Base price is expected to be between $45,000-$50,000.

By Csaba Daradics

Source: Autoweek

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Hyundai to Challenge “Marketing Conspiracy” with Super Bowl XLV Ads

With its three ads programmed to air during the Super Bowl XLV later in the day (Sunday, February 6), Hyundai wants to show the American public that not all compact cars have “uninspired design, cramped interiors and limited innovation”, as marketing portrays them. Two out of the three advertisements showcase the 2011 Elantra sedan, while the third features the 2011 Sonata Hybrid. Videos available after the break.

The first Elantra spot, called “Hypnotized”, will air during the first quarter and it “questions the idea that compact cars are as good as they can be”. It will be followed in the third quarter by the “Deprogramming” ad, which states, among other things, that “compact cars can be more”.

“We love the Super Bowl’s ability to transform over 100 million Americans into advertising aficionados, so we went with a playful theme that ties a marketing-driven conspiracy theory to our fresh take on the compact car segment, the 40-mpg Elantra”, said John Krafcik, president and CEO, Hyundai Motor America. “Building from the first two Elantra ads in the AFC Championship Game, and 10 viral spots online right now, the Super Bowl shifts the campaign into top gear with what may be the biggest group therapy hypnosis session ever attempted”.

Last but not least, the fourth quarter will bring the “Anachronistic City” spot starring the 2011 Sonata Hybrid. By creating a sharp contrast between the car and a variety of obsolete devices, Hyundai wants to highlight its commitment to innovation.

All three ads are the creation of Innocean Worldwide Americas and feature the brand’s 2011 “New Thinking, New Possibilities” vision.

By Csaba Daradics

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