Mitsubishi Releases No-Frills Lancer 1.5 Juro Special Edition for the UK

The Mitsubishi Lancer nobody really wants but almost everyone gets across the pond has become a bit more desirable in the UK with the launch of a new special edition, which as usual translates to additional equipment at a more competitive price. The new edition is called Juro and is based on the Lancer 1.5 GS2 hatchback, which is powered by a 1.5-liter petrol engine gasping out 107-horses and 143Nm or 105 lb-ft of peak torque.

The Lancer Juro comes equipped with black leather seats and an integrated Kenwood multimedia system that comprises Garmin Satellite Navigation, Parrott Bluetooth, iPod connection lead and reversing camera as standard.

Other standard features include 16-inch alloy wheels, climate control, alarm, leather steering wheel with audio controls, electric windows, mirrors and locks, and a color-keyed rear spoiler to keep all those ponies close to the ground.

In the UK, the Lancer 1.5 Juro hatch is priced at £14,749, which includes free metallic paint and VAT.

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Mitsubishi to Phase Out Most of its U.S.-made Models by 2014

Mitsubishi President Osamu Masuko today announced that the automaker will kill most of its current lineup of U.S.-made vehicles by 2014, as part of the company's “Jump 2013” mid-term business plan. The decision affects the Eclipse and Eclipse Spyder sports cars, Endeavor crossover and Galant sedan, which are going to be replaced with global vehicles built at the manufacturer’s Illinois plant. The Outlander crossover, Outlander Sport small crossover and Lancer sedan will provide the underpinnings for the new models.

According to Mr. Masuko, these changes won’t affect U.S. sales. In fact, he predicted that sales and production numbers will increase, albeit no target has been specified.

“Our sales in North America will increase”, Masuko said. “We'll still be selling cars brought in from Japan, and we'll be adding the global small car as well”.

When it comes to combined sales, Mitsubishi expects the Japanese, North American and European markets to register a jump of 90,000 units over the next three years.

Furthermore, the company is exploring other possibilities to gain much needed market share as well.

One plan of action will see Mitsubishi rolling out no less than eight electric or plug-in hybrid vehicles by early 2016, including a small commercial truck version of the i-MIEV and plug-in hybrid SUV based on the Px-MiEV concept car shown at the 2009 Tokyo Motor Show.

Mitsubishi also wants to bring its new global small car to the U.S. and target emerging markets with new models, such as a 1-ton pickup truck that could be jointly developed with Nissan.

By Csaba Daradics

Source: Autonews

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