Nielsen: Chevy's Miss Evelyn the Most Watched Ad Ever, but VW's Little Darth Varder was the Super Bowl Favorite

The numbers are in for last week's Super Bowl event and they show that the winner is General Motors with its Chevrolet’s spot, “Miss Evelyn’s Wild Ride”. According to Nielsen, an estimated 119,628,000 viewers watched two guys describing a woman’s wild ride in a silver Chevrolet Camaro making it the most-watched commercial ever. The previous record holder was a Doritos ad from 2010 with 116,231,920 viewers. GM's winning streak continued with the Chevy Cruze ad that came in second with 119.3 million views.

However, despite the record viewing number, Chevy's lovely ladies couldn't beat Volkswagen's little Darth Vader in the Passat ad for the most favorite commercial of the game with a Nieslen likability index of 186 (the average score for the Super Bowl ads is 100, meaning VW's Passat ad was almost twice as liked as the average commercial).

The German firm's second TV spot starring the Beetle was the 6th most favorite ad [146 score], while Chrysler's 200 with Eminem, 8th [138 score] and Audi's A8 10th [127 score]. You can watch the ads after the jump.

Source: Nielsen

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VIDEO: Chrysler's "Born of Fire" Super Bowl Ad Starring the New 200, Eminem and the City of Detroit

Chrysler, unlike other automakers that were teasing and showing off their Super Bowl ads well before Sunday's event, held back giving viewers their first taste of the brand's two-minute long commercial in the third quarter of the game. The new TV spot, called “Born of Fire," showcases the all-new 2011 Chrysler 200 and reveals the brand’s new tagline, “Imported from Detroit.”

The commercial, which features singer Eminem driving the 200 through Detroit, is as much about the brand and the revamped mid-size sedan as it is about Detroit and the town "that’s been to hell and back.” Overall, we'd say the ad conveys an honest and somewhat emotional message to consumers about the 200 as well as Chrysler in general.

“Super Bowl advertising is about making a statement and capturing the attention of the audience,” said Olivier Francois, President and CEO, Chrysler Brand and Lead Executive for Marketing, Chrysler Group LLC."‘Born of Fire’ is designed to generate conversation about the brand and the new 2011 Chrysler 200. The spot reflects where the brand is headed and pays tribute to our industrial roots.”

“The new tagline was created to convey the message that one does not have to cross an ocean to obtain luxury, it's available right here,” Francois added.

As touching as the Chrysler's new TV spot may be, we can't help but wonder if the rumors about a Lancia-badged version of the 200 turn out to be true, how will the Italians advertise the car in Europe?

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Marchionne gets Nasty, Tells VW Boss Piech to go and Fix SEAT Instead of Eyeing Alfa Romeo

Speaking at the J.D. Power and Associates International Automotive Round-table in San Francisco, Fiat Group and Chrysler LLC CEO Sergio Marchionne bluntly reiterated that the Italians won’t sell Alfa Romeo to the Volkswagen Group, or anyone else for that matter.

“As long as I am CEO of Chrysler and Fiat, Mr. Piech will never have Alfa Romeo. It's hands-off. I told him. I will call him and I will email him”, Marchionne said.

According to Automotive News Europe, Marchionne also took a shot at VW, saying that the group's Chairman Ferdinand Piech should try to turn around Seat, its struggling Spanish brand, instead of eyeing Alfa.

“I'm not the one who bought Seat. He's the one who bought it. I don't know if he can [fix it], but he needs to try”, the Italian official commented.

We’ll remind you that selling Alfa Romeo has been a hot topic for the past year or so, but Fiat never confirmed the rumors, periodically stating that it prefers to revitalize the Milanese company. Prior to Marchionne’s latest remark, it was Fiat Chairman John Elkann who also said that Alfa is not for sale.

“We would not sell Alfa even if we were offered tons of money”, Elkann told reporters on the sidelines of last month’s Detroit Auto Show, adding that the brand will be relaunched in the U.S. in 2012.

By Csaba Daradics

Source: ANE (Sub. required)

Marchionne: Fiat and Chrysler Could Merge into a Single Entity in a Few Years

Speaking at the J.D. Power and Associates International Automotive Roundtable, Fiat and Chrysler CEO Sergio Marchionne today told reporters that the two companies could merge into a single entity based in the U.S. in the near future. Until then, Chrysler first has to refinance its government loans and launch an initial public stock offering, but Marchionne hopes that both will happen this year.

“Who knows? In the next two or three years, we could be looking at one entity. It could be based here”, said Marchionne. The companies are considering various “alternatives and scenarios. First we need to integrate them operationally and then look at governance”, he added.

Ever since the Fiat Group acquired a stake in Chrysler, in June 2009, the Italian company's main goal was to revamp the American brand’s portfolio. Models like the recently introduced 2011 Chrysler 200, 2011 Chrysler 300 and 2011 Chrysler Town & Country are just the tip of the iceberg, as the automaker wants to launch a total of sixteen all-new or revised models in 2011.

The automakers are also working on sharing an increasing number of platforms and technologies, which will help them to further expand their lineups. For example, early 2012 will mark the debut of a new Dodge compact sedan, built using Fiat underpinnings, with other models expected to follow afterwards.

Fiat currently owns 25 percent of Chrysler, a stake that could rise to 35% if a series of performance-related targets are achieved.

By Csaba Daradics

Source: Autonews

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Chicago Auto Show: 2011 Chrysler 200 Convertible

Chrysler has unveiled the Chrysler 200 Convertible, which will make its world public debut at the 2011 Chicago Auto Show on February 9,

The new 200 Convertible is available with the choice of two power automatically latching tops, a body-color-painted steel retractable hard top, or a cloth soft top, both of which can drop with the press of a button on the key fob.

The 200 Convertible will sell with a choice of four-cylinder or V6 engines, both with a six-speed automatic (a dual-clutch six-speed will be available on the four-cylinder with late introduction), and with a choice of single-button-activated cloth or hard tops. Differentiating the 200 from the Sebring is a retuned suspension, a new V6, the six-speed/four-cylinder combination, a new interior, and dramatically different styling.

The Chrysler 200 Convertible will start arriving at dealerships in spring with a base price of $27,195.

Source: Chrysler





Press Release

New 2011 Chrysler 200 Convertible Makes its Worldwide Auto Show Debut at the 2011 Chicago Auto Show


Chrysler Group LLC today announced the new 2011 Chrysler 200 Convertible will make its worldwide auto show debut at the 2011 Chicago Auto Show, starting with the media days on February 9th. Consumers can check out the new convertible February 11 - 20 at McCormick Place, the home of the 103rd edition of the Chicago Auto Show.

Redesigned, re-engineered, re-packaged and re-priced for 2011, the Chrysler 200 Convertible offers consumers an open-air driving experience featuring elegant craftsmanship inside and out, a fun, yet refined driving experience, innovative technology, every available safety feature as standard equipment and a revised model lineup featuring an extraordinary level of standard content. The 2011 Chrysler 200 Convertible is an exciting alternative for customers who want the benefits of a coupe and the true open-air freedom of a convertible, all at a remarkable value.

"The coming out of the stylish new 200 Convertible at the Chicago Auto Show completes the brand transformation in conjunction with the largest consumer auto show in the country," said Olivier Francois, CEO - Chrysler Brand, Chrysler Group LLC. "The 200 Convertible is the fourth new vehicle introduced in the last three months coming on the heels of the debuts of the new 2011 Chrysler 200 sedan and 2011 Town & Country minivan in Los Angeles and the introduction of the all-new flagship Chrysler 300 in Detroit. Starting in Chicago, the entire Chrysler product lineup is new for 2011."

With a stylish new exterior design, refined ride and handling characteristics complements of an upgraded suspension, an efficient new powertrain, safety features that are all standard on every model, and a beautifully crafted all-new interior, the 200 Convertible stands alone in the segment for customers who crave the wind in their hair and sun on their face but still want to comfortably seat four adults. The new 200 Convertible is available with the choice of two power automatically latching tops, a body-color-painted steel retractable hard top, or a cloth soft top, both of which can drop with the press of a button on the key fob.

The all-new interior for 2011 allows customers to step into a level of craftsmanship, content and comfort that is world-class. Innovative features including an available media center with voice command that is easy to use and offers SIRIUS Satellite Radio, a 30 gigabyte HDD/CD/DVD/MP3 radio with SIRIUS Travel Link, which provides real-time information, keeping driver and passengers connected and making the drive something to look forward to.

Virtually every part of the suspension on the new 200 Convertible has been retuned or redesigned for 2011, including 22 of 28 suspension bushings, providing drivers a fun, confident, handling performance in all driving situations, whether it's commuting to work or a weekend adventure on scenic roads.

A new and improved powertrain lineup also contributes to the new 200 Convertible's driving experience. The 2011 Chrysler 200 Convertible is available with the new 3.6-liter Pentastar V-6 engine which provides an exhilarating driving experience that offers customers the best of both worlds - outstanding V-6 horsepower and exceptional fuel economy. The 200 convertible also is available with the proven 2.4-liter I4 World Gas Engine. Both engines are mated to a six-speed transmission.

With a starting U.S. Manufacturer's Suggested Retail Price of $27,195 (including $750 destination) the 2011 Chrysler 200 Convertible will be available in three different configurations in the United States - the Chrysler 200 Convertible Touring model, 200 Convertible Limited model and the 200 Convertible S (late availability) model. All are packed with style, safety, innovative features and a dynamic, open-air driving experience at a surprising value.

2011 Chrysler 200 Convertible to get its First Public Outing at the Chicago Auto Show

The new 200 Convertible will make its motorshow premiere at the upcoming 2011 Chicago Auto Show, which runs for the public from February 11 to 20, Chrysler confirmed today. Essentially a re-packaged, re-designed and partially re-engineered version of the drop-top Sebring, the 200 Convertible will soon go on sale in the States with a starting price of $27,195, and a choice of two powerplants, a 173HP 2.4-liter four-pot and a new 283HP 3.6-liter V6, both matched to a six-speed automatic transmission.

“The coming out of the stylish new 200 Convertible at the Chicago Auto Show completes the brand transformation in conjunction with the largest consumer auto show in the country,” said Olivier Francois, CEO — Chrysler Brand, Chrysler Group LLC. “The 200 Convertible is the fourth new vehicle introduced in the last three months coming on the heels of the debuts of the new 2011 Chrysler 200 sedan and 2011 Town & Country minivan in Los Angeles and the introduction of the all-new flagship Chrysler 300 in Detroit. Starting in Chicago, the entire Chrysler product lineup is new for 2011.”

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