Ford Sues Ferrari Over F150 Formula 1 Car Moniker, the Italians Hastily Change it to the F150th Italia

In order to celebrate the 150 years that have passed since the unification of Italy, Ferrari recently chose to name its newest Formula 1 car the “F150”. It seems that Ford wasn’t too impressed with the patriotic gesture and sued the Italian maker over the race car's moniker. The Blue Oval claimed that it closely resembled its own F-150 nameplate, thus causing “irreparable harm” to the trademark.

According to the paperwork filed in Detroit, the lawsuit also referred to Ferrari’s www.ferrarif150.com website and accused the Italian company of cyber theft and trademark infringement.

Ford aimed to prevent the use of the F150 name in the United States, and expected Ferrari to give up any revenue and profits earned through the disputed nameplate in the States.

Furthermore, under the Anticybersquatting Consumer Protection Act, which protects against trademark infringement due to the use of confusing Internet domain names, Ford wanted $100,000 in damages.

However, Ferrari reacted quickly and today changed the F1 car's name to the “F150th Italia”, which was first used in a routine Formula 1 test report posted on the Ferrari website.

The report stated that “the first day of testing for Scuderia Ferrari Marlboro got off on the right foot at the Cheste circuit, near Valencia. Before the lunch break, Fernando Alonso completed just over 200 kilometers at the wheel of the Ferrari F150th Italia”.

Later on, Ferrari released an official statement as well, available below.

By Csaba Daradics

[Ferrari Press Release] The name of the new Ferrari Formula 1 car

Maranello, 10th February - On the subject of the name of the new Ferrari Formula 1 car, the Maranello company wishes to point out that it has sent a letter of reply to Ford, underlining the fact that the F150 designation (used as the abbreviated version of the complete name, which is Ferrari F150th Italia) never has, nor ever will be used as the name of a commercially available product – indeed there will definitely not be a production run of single-seaters. In fact, it has always been the case in the history of Scuderia names, that they represent the nomenclature of a racing car project and are linked to a chronological order with a technical basis, or in exceptional cases, to special occasions. This year, the decision was taken to dedicate the car name to a particularly significant event, the 150th anniversary of the Unification of Italy, an event of such great importance that the Italian government has declared, for this year only, a national holiday.

For these reasons, Ferrari believes that its own contender in the forthcoming F1 championship cannot be confused with other types of commercially available vehicle of any sort whatsoever, nor can it give the impression that there is a link to another brand of road-going vehicle. Therefore it is very difficult to understand Ford’s viewpoint on the matter.

Despite this and to further prove it is acting in good faith and that it operates in a completely correct manner, Ferrari has decided to ensure that in all areas of operation, the abbreviated version will be replaced at all times with the full version, Ferrari F150th Italia.

Sources: Ferrari, Detnews & Autoweek

___________________________F-150 GALLERY___________________________

Shelby Introduces Limited Edition 2012 Shelby GT350, Adds Convertible Option for the First Time Since 1970

At the 2011 Chicago Auto Show, Shelby unveiled the limited edition 2012 Shelby GT350, which enters the new model year with two fresh color options and, for the first time since 1970, a convertible body style. Based on the Ford Mustang GT, the Shelby GT350 comes with three engine choices, including a base version with a naturally aspirated 430HP V8 mated to either a manual gearbox or an automatic transmission, and two supercharged variants delivering 525HP and 624HP.

The new color options are Race Red and Kona Blue, both with white Le Mans stripes, while the Performance White with blue Le Mans stripes combo continues for the 2012MY. Last but not least, the new GT350 convertible can be ordered with a light bar, while other options include a once piece drive shaft and color coordinated billet aluminum engine cap set.

“Last year, we brought back the GT350 45 years after it was launched,” said Carroll Shelby, founder of Shelby American. “They look and sound just like the ones we built in 1965. We’re repeating history by offering two additional colors and building a few convertibles for the second year of production.”

Prices, not including the donor Mustang GT, start from US$26,995 for the naturally aspirated version and US$33,995. The company said it plans to keep production limited to 350 units.

_______________________________GALLERY_______________________________

Is the Cougatti Just the Purtiest 2002 Mercury Cougar you ever did see?

Sure, most people would love to have a Bugatti Veyron; sadly, at over a million bucks a pop we're talking a vehicle that's slightly out of reach for most consumers. Thankfully, one man and eBay have rectified this issue with something we'll call a Cougatti (or Bougar).

Based on a 112,000-mile 2002 Mercury Cougar with a V6 and automatic transmission, this one-of-one Cougatti has a starting bid of $89,000 and no takers as of this writing. Potential buyers get all the body work, 20-inch wheels, angel eye HID headlights, LED tails, two gas caps (one functional), and power windows/mirrors.

No pics of the interior just yet, but the seller says it is "in progress" and "very close to being ready for upholstery".

Is this cross-bred creature a crime against humanity or a bargain basement show car? Leave your comments down below.

By Phil Alex

Link: eBay

_______________________________GALLERY_______________________________

Lincoln Shakeups Continue as Ford Lays Down the Law for its Luxury Brand

After rejuvenating Ford and euthanizing Mercury, FoMoCo is finally ready to take its top-tier brand seriously. This means it will set standards for Lincoln by taking cues from true premium marques.

Ford recently spoke with its remaining 1,100 Lincoln dealers and spelled out a plan - or provided them with an ultimatum - that will hopefully please and attract customers while allowing for time to re-characterize and rebuild the ailing luxury brand. If these requests aren't met by October 1st, Ford just won't think dealers are committed enough to continue selling Lincolns.

Some of these "strongly recommended" premium touches include a loaner car should a customer need to leave their car at the shop, as well as a car wash (both free of charge). Dealers will also have to erase all evidence of Mercury and, if they are paired with Ford lots, have their own unique service managers and staff so as not to contaminate the pool.

Ford also wants Lincoln dealers to have 30% or more of their pre-owned inventory be certified vehicles. To make matters worse, Ford announced that over 100 more dealer spots will be gone this year in order to drive sales in the direction of dealers who have earned the right to survive.

Naturally, Lincoln dealers aren't exactly thrilled with the concept of spending extra cash while not having any hot new product. However, if people are patient, things might just end up well; with Cadillac's former exterior design chief Max Wolff at the helm, Lincoln could finally get away from its toothy, Ford-derived designs and give Cadillac a run for its money.

By Phil Alex

Source: Autonews [Sub. Required]

Ford to Unveil a "Groundbreaking New Vehicle" Along with European Premieres at Geneva Show

As we're nearing closer to the 2011 Geneva Salon, automakers are providing us with more details about their plans. Today, Ford announced that it will display a number of new production and concept cars including what the company simply described as a "groundbreaking new vehicle" without getting into any specifics.

“Ford of Europe Chairman and CEO Stephen T. Odell will unveil a groundbreaking new vehicle during a Ford news conference at 14:30 on March 1 at the Ford stand,” the company said in a statement.

What Ford did reveal is that it plans to showcase an all-new version of the 2011 Ranger pickup-truck called Wildtrak, the Vertrek SUV concept that hints at the next-generation Kuga, the Fiesta RS WRC, the C-MAX Energi plug-in hybrid that will be joined by a C-MAX HEV when they both go on sale in Europe in 2013, and a conceptual all-electric version of the Transit Connect.

Furthermore, the company will display its latest powertrain enhancements including a new 114g/km CO2 Mondeo ECOnetic that combines 115HP 1.6-liter turbo diesel with start-stop technology, as well as the new Ka Metal created through Ford’s Individual programme.

“Today Ford has its strongest product line-up ever and we’ve got an aggressive plan to keep our vehicle portfolio the freshest in the industry," said Odell. “We have at least 20 new models and derivatives coming across our entire European range – from small cars to commercial vehicles – and at Geneva we will be introducing some of these.

_______________________________GALLERY_______________________________